Advertisement

The first advertisement that was shown shows a gorilla and a man. The gorilla happens to have a lot of hair on it's face while the man has a clean shave. At the bottom left of the advertisement shows a shaver that is not a razor like a lot of men use today to shave. The advertisement is trying to sell their new electric shaver that is fast and shaves as close as possible. I can tell this by the gorilla representing the inner beast in men when they have not shaven in the morning. The audience is clear to the people that is meant for men in their 20's and up to older men like around 60. How we can tell that the electric shaver is fast and easy to use is by the times they have by each picture. next to the gorilla it says 8 a.m. and by the man that has a clean shave says 8:05 a.m. One of the tools they are using in this advertisement would be humor. We can tell this by the gorilla picture. They are trying to say that men look like gorillas in the morning when they do not shave. One of the formats they are using is the brightness in the pictures and having an all black background. Another tool they are using could also be how odd the image of the gorilla is. Usually we don't see advertisements using gorillas to try and get their point across to the people.
The next advertisement that is shown I believe is about ice cream. Or some kind of dessert. It shows a priest and a nun. They look as if they are about to get romantic and kiss. the priest is holding the carton of ice cream in his hand while about to kiss the nun. The audience for this advertisement would probably be older men and woman who are looking for a quality ice cream that is more unique then the rest of the other ice creams. The advertisement is trying to say that forget about doing the right thing and go with your temptation and do whatever you want. Some of the tools that the advertisement uses is sex, shocking, and curiosity. They are using sex in the fact that anything that you desire could happen when eating this dessert and your temptations will let loose. This is shocking by the priest and nun about to kiss. usually you do not see this happen and think of them as very conservative and act like very intellectual people. Curiosity is seen here by wondering if this will really happen with their product. Could this really be true? Could this happen to me? The advertisement puts those kind of questions into your head. The format of this advertisement is dark. They use mostly black to show how unheard this is.
The last advertisement that was shown is seen to be for a certain group that is trying to save the rain forest. There is this jungle boy that is flying from vine to vine and then gets to a part of the rain forest where it is getting torn down by construction people. This shows that people are not trying to help save the rain forest. instead people are killing it. Some of the tools that are used in this advertisement would be  shock. This is shocking because of how the rain forest is vanishing 15km squared every minute. I believe the point that they are trying to get across is that we need to save the rain forest. The audience would be older men and woman in their 20's and up because they usually have the extra money to donate to foundations like these. Another tool could be curiosity also because people may be curious to ask themselves is this really true or is this fake? The color really plays a role because if it was black and white it wouldn't have the same effect as it does now. The trees wouldn't look the same and it would all look the same just no trees to the right of the picture.